HIV / AIDS messaging, privacy and social impact

There is lots of excitement about HIV / AIDS related messaging during MobileActive08, especially from South Africa. Great prevention and support work has been started, but as SMS messages go out, researcher found also unexpected effects. When SMS arrive late at night it migth cause suspicion with partners, husbands and wives. Language use and culturally sensitive translation is causing concern as messages contain sensitive content on doctor’s appointment and safer sex. 
Some recipients complain about messages simply being boring. However, many others do recognize that these messages are helpful and appropriate. As with the field as a whole, the discussion on monitoring and evaluation, effect, outcome and impact assessment has only started. So this anecdotal evidence can not yet be supported by medium-term success demonstration or even hard evidence.